Nick Garner

Search Optimisation : SEO | Online PR | Social Media

About Nick Garner

CV for Nick Garner:

CEO & Founder SearchWorks Digital

  • Online marketing guy based in London

  • Search Engine Optimisation ( SEO )

  • Pay Per Click ( PPC )

  • Social Media Optimisation ( SMO )

  • Conversion Rate Optimisation ( CRO )

  • Social Media Marketing


For more insight on me, check out my linkedin profile


  • Search Engine Optimisation ( SEO ),

  • Conversion Rate Optimisation ( CRO ),

  • Web Development,

  • Pay Per Click Marketing ( PPC ),

  • Social Media Marketing,

  • Web Analytics

  • People Management,

  • CMS Software Specification/Development,

  • Affiliate Marketing,

  • Creative Thinking,

  • Project Management,

  • Sales, Communication


Work Experience

CEO & Joint Founder

SearchWorks Digital

November 2012 – Present

CEO and joint founder of SearchWorks, a multilingual online marketing agency with a core team of 15 full time and 30 part time staff.

We focus on leveraging content using SEO and conversion optimization. We typically work with iGaming brands along with Search and PR agencies.

SearchWorks is part of the Leeds based Independent Content Services Group, a well known content provision company founded in 2002.

For more detail:


Global Head of Search ( SEO PPC SMO ) For Unibet

(Public Company; UNIB; Gambling & Casinos industry;  4.6m Registered Customers)

September 2010 — September 2012

Working across all Unibet’s 27 markets and products to build a sustainable content, search and social infrastructure for the business that gets profitable search rankings and prominence within social.

Search Manager for Betfair Global Acquisition

Privately Held ; Gambling & Casinos industry

October 2006 – September 2010


- Planning and execution of a sustainable SEO strategy for Betfair Global to cover Sports, Casino & Arcade.

- Conversion rate optimisation projects to lift ROI on incoming SEO, PPC and campaign traffic.

- Implementation of marketing technology projects to enable more flexibility and lower costs.


- Successful execution of SEO strategy for new customer acquisition

- Tight management of relatively large budgets on or above target ROI

- Large SEO team built up from zero

- Technology platform now adopted across most marketing websites reducing new site costs by over 50%

- Ongoing conversion rate optimisation projects over the last 2 years have lifted conversions by roughly 21% across  PPC, SEO & campaign traffic year on year.


SEO & PPC @ The Engine Group

Marketing and Advertising industry

August 2006 – October 2006  (3 months)

Role: SEO consultancy / Pay per click campaign creation, optimisation ongoing management. Client relationship management.

Brief: To build and promote any given website and to produce a good ROI on their ‘promotional investment’

Results: Plenty of happy clients

SEO / PPC @ Nick Garner (Self Employed)

Marketing and Advertising industry

January 2004 – July 2006  (2 years 7 months)


Projects: SEO consultancy / Small business websites / PPC

Brief: To build and promote any given website and to produce a good ROI on their ‘promotional investment’

Results: I get 80% of my work through referral, my clients have got proven results


SEO & PPC at Boff Integrated

Computer Hardware industry

March 2002 – December 2004  (2 years 10 months)

Projects: Consultant on several small to medium sized SEO projects

Brief: Help sell a full ‘client package’ and administer all the SEP/ PPC and web analytics work

Results: Helped sell SEO/SEP to clients who hadn’t previously considered it seriously.

Freelance at BBC

Public Company ; BBC ; Broadcast Media industry

April 1999 – February 2002  (2 years 11 months)

2000 – 2001: BBC Technology (Self Employed)

Projects: Build an intranet site for BBC Technology

- Working with Saatchi & Saatchi Vision think tank on ‘internet insurgency’ a mechanism for promoting web properties online.

- Working on usability design with team developing BBC’s revised intranet

Brief : (Intranet work) Make the site/s easy to navigate, fall within the ‘BBC look’ / make the site an asset for internally selling a segment of BBC Technologies services.

Results: Produced the site on time and in budget and contributed to the continued funding of this business unit.

1999 – 2002: (Self employed) BBC working for Reporter Donal Macintyre

Role: Initially as a production assistant for ‘MacIntyre Undercover’ then web developer and webmaster for

Project: Act as a general ‘helper’ for the production of the MacIntyre Undercover series, build the1st incarnation of

Results: 1st version of the website was a success, Webuser Magazine said “his website should raise his public profile even further…Providing extensive information…this site is well put together…(it) provides a nice mix of original content and interesting links”

Various @ Various Roles

Construction industry

October 1987 – March 1999  (11 years 6 months)

1997-1999: Construction Product Sales (Sales Manager)

1995-1997: Telesales/Sterling Publications

1987-1995: Full/part time international sportsman (kayaking) / 4 World Championships, 1 Pre Olympics, 4 National Records


Coláiste Chiarain

1981 – 1986

Recommendations:Global Head of Search ( SEO PPC SMO ) Unibet


“Hyperion placed Nick within Unibet earlier this year. Since it was a high profile role requiring Executive Search, we spent a significant amount of time looking for the right candidate. We identified Nick as having the most suitable credentials on the marketplace and consequently managed to place him very quickly after initial engagement. Nick has an exceptional reputation in iGaming SEO, with a long and successful track record in the business, he is also a great guy to work with!” November 16, 2010

Alex Lafferty,  Managing Director – Executive Search, Hyperion Gaming

was with another company when working with Nick at Unibet

Recommendations: Search Manager, Global Acquisition Betfair


“Nick was always extremely helpful to me well above and beyond the call of duty whenever I had questions about his area of SEO expertise, which is considerable – even though it invariably meant me distracting him from what he was immediately working on.

He has a very easy-going manner and he’s interested and enthusiastic to pass on his knowledge and see how he can help improve things. It’s been a pleasure to work with him and get to know him a bit.” July 8, 2010

Mark Davies, Group Director (Corporate and External Affairs), Betfair Ltd.

managed Nick indirectly at Betfair


“Nick’s knowledge of SEO and Social Media is immense and he’s always aiming to leverage all work in his channels into other acquisition channels like PPC, display and affiliates.

We worked together on a very advanced tech platform which helped Betfair to double conversion rates from display advertising.

Always enjoyed working with Nick because of his down to earth, no nonsense approach to business. He’s also one of the few people who always takes a consumer centric approach to everything he’s doing.” May 28, 2010

Ruud Verdellen, Senior Online Marketing Manager, Betfair

worked directly with Nick at Betfair


“Nick’s a fountain of knowledge on all things SEO and tech based and was a pleasure to have on my team for my time at Betfair.

He helped Betfair establish a well run and industry respected SEO program that delivered results and built a team that manage all of the UK and INT SEO. Nick always integrated well into all online marketing channels and with the rest of the team and always made sure that SEO was taken care of for marketing projects.

He also helped structure many parts of betfair’s marketing technoogy platform, including an enterprise CMS and contextual advertising infrastructure I’l keep in touch with Nick as he’s got a good head of his shoulders..” May 27, 2010

Paul Lewis, Head of Marketing Acquisition, Betfair

managed Nick at Betfair


“I met Nick Garner at WordCampUK 2009, the annual informal gathering of WordPress developers and publishers in the UK and was instantly impressed by his deep understanding of how Search Engine Optimisation (SEO) interacts with social media publishing in today’s always on internet.

Nick’s in-depth SEO analysis of the Real Fresh TV website as part of the Digital Doctor session at WordCamp UK 2009 was the most comprehensive I have ever received. I took his advice to heart and remain grateful for his generosity in providing it. The Digital Doctor session also inspired me to start the popular monthly Manchester Social Media Surgery events a few months later.

For anyone seeking to understand how to market a website online, hire Nick! He really does know his stuff and I would not hesitate to recommend him to others. His friendly and generous manner endear him quickly to others, his love for fast motorbikes notwithstanding!” May 18, 2010

Chi-chi Ekweozor, Managing Director, Real Fresh TV Limited

was with another company when working with Nick at Betfair


“Nick is a expert in SEO strategy formulation and Implementation. His online articles and posts are very practical and result oriented. I learnt a lot from these articles.Thanks and keep posting!” March 14, 2010

Atchuta Neelam, Business Owner, iPro Global

was with another company when working with Nick at Betfair




“Nick is an inspirational SEO manager with great people skills. He’s really a blue sky thinker with a wide range of skills beyond SEO and social media. With his calming voice and clear insight in to conversion, testing and other far ranging aspects of online and offline media, he is a welcome member of any marketing team.” July 1, 2009

Kemley Sellars, PPC Manager, Betfair

worked directly with Nick at Betfair




“A fountain of knowledge when it comes to SEO and Social Media and a great lateral thinker” June 12, 2009

Ari Last, Commercial Graduate, Betfair

reported to Nick at Betfair


“Nick knows Search!!” April 30, 2008

Jason Duke, Director, Strange Logic

was with another company when working with Nick at Betfair




“Nick is seriously on the ball within the ‘Online PR’ sector. He is full of new ideas and strategies, seeing them through from conception to fully working business models. Top Qualities: Personable, Expert, Great Manager, Good Direction” April 29, 2008

Marc Levy, Technical Director, Matan Media Ltd

reported to Nick at Betfair

Additional Information




- SEO & Social Media > human behaviour as applied to the internet

- My family,

- Kayak racing,

- Motorcycling,

- Reading marketing books

Honors and Awards:

SEO related:

Several high level speaking engagements see:

Judge for UK Search Awards 2011

Judge for International Search Awards 2011 + 2013

Brand Ambassador AnalyticsSEO



- International sports person (in my youth) Kayak racing:

4 world championships, pre-olympics, 3 national records.

Personal Information

Phone:07814029751 (Mobile)

Email: (GTalk)

Address:Gerrards Cross, Buckinghamshire

Birthday:July 1, 1968

Marital status:Married

References upon request.