Nick Garner

Search Optimisation : SEO | Online PR | Social Media



Brand Ambassador for AnalyticsSEO

September 19th, 2012 · No Comments

Nick Garner: Brand Ambassador AnalyticsSEO

I have become a brand ambassador for AnalyticsSEO! I’m very honoured, so thanks Laurence :-) (He’s the CEO)

The upshot of this is to help out on the product roadmap and to get out there and speak at various conferences and meetups about SEO and of course AnalyticsSEO – a product I love and have lots of respect for.

Analytics SEO is very good if you are working across a lot of sites and you need to make sense of the ‘Big SEO Data’ that has to be processed to get onsite and some offsite SEO chores sorted out. I am specifically interested in the linkbuilding side where they have already got a raft of new features in late testing / early beta. This is all very exciting, but what I’m really looking forward to is the project roadmap around what I call the ‘Blueprint’ process for link building.

Whilst I cant make any promises, the intention is to work out how to estimate the number, type, velocity of links and go prospecting for the sites needed to rank on a given phrase, then when certain numbers are added, then predict the actual costs of a project. The other cool thing is that there are about 20,000 sites being tracked for rankings with analyticsSEO. So one of the big ideas is to begin to layer up inbound links, relevance of those links by crawling them and velocity of the links over time. This way we can look at cause and effect of given linkbuilding activities to some degree.

Of course with search engines its easy to scratch the surface with a few indices and think you have a decent degree of predictive correlation, when in fact you are just barking up a misleading tree, but accounting for that, I know links get you ranked and so far I have been fortunate to procure the right links to get some excellent rankings internationally, so I’m confidant that if we don’t get too ‘clever’ and keep awake, then we can nail a decent model and thus make the whole linkbuilding process easier to do.

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