I had the pleasure of speaking at the 1st Ionsearch conference over in Leeds yesterday. Me and one of my team, James Daly spoke about our experiences with Google+.
This was blueclaw’s 1st time attempt at a conference and on the whole I thought they did a great job form picking the venue to getting the right people on board to speak. It’s interesting how much ‘digital’ there is in Leeds and ‘The North’ in general. Whilst London may be agency capital and the location for conferences like SES, SMX and so on, the SEO conferences I love the most are things like this one.
Sascon is coming up on 17th and 18th of May which is a bit like IonSearch, but more established. Its a great way to learn some new stuff and to meet some old pro’s.
Yea! I’ve been asked to be a part of the judging panel for the European search awards. Its along the lines of the UK search awards, just for Europe.
It should be a great event and if you are doing international SEO, then its worth entering to get a gong.
Thanks Calvin Ayre possie! Nice interview of me… talking about SEO : Panda and importantly query deserves freshness. If the video doesnt show, then refresh or go to the original page here
Here are a few excerts from the article accompanying the video found here.
Here are a few thoughts on ‘query deserves freshness’ related to the video…
Essentially, big money phrases for sports betting like ‘grand national betting’ will get hit by QDF results, i.e. the incumbent affiliate sites will be swept away and news sites will be shown instead. Its going to hit sport affiliates hard and there is not much they can do, other than go for less ‘temporal’ phrases.
here is a good article on the subject
If you go to this site: trending topics, and pick a phrase, in this case ‘Volcanic ash’ you will see lots of news articles about Volcanic ash. in the past it would have been a small news block about Volcanic ash and a number of static sites going into the science behind this subject. Now its the other way around. I’ve screen grabbed the SERPS image here (hosted on Imgur)
November 17th, 2011 · 1 Comment
My ode to Steve Jobs (taken from Reddit)
September 30th, 2011 · 1 Comment
PR Moment Conference
I have had the pleasure of speak at a small conference around business to business social media.
The root theme: users go to search engine to find ‘stuff’. B2B is generally niche and so you woudl have to be huge in social to be picked up by the person who is in buying mode.
I also explain Zero moment of truth and how its so important for any business who are innovative enough to mix social with search i.e. they get positive reviews and feedback about the business and then get these ranked around their core phrases. All pretty simple really.
And I’ve been experimenting on presentation technoques recently and I’ve started to use something called Prezi, a very alternative way of putting over ideas…
Here it is: (It takes about 20 seconds to load)