I had the pleasure of going to Barcelona to speak at the World Executive Gaming Summit. Essentially its a fairly small gathering of senior execs who are interested in licencing and marketing issues.
My presentation was about zero moment of truth or as i put it, social proof online and how this can be manipulated using SEO techniques to great effect.
(if the PPT doesn’t show initially, then just refresh the page)
The WGES conference site
And the same presentation on slideshare
I had the pleasure of speaking at the 1st Ionsearch conference over in Leeds yesterday. Me and one of my team, James Daly spoke about our experiences with Google+.
This was blueclaw’s 1st time attempt at a conference and on the whole I thought they did a great job form picking the venue to getting the right people on board to speak. It’s interesting how much ‘digital’ there is in Leeds and ‘The North’ in general. Whilst London may be agency capital and the location for conferences like SES, SMX and so on, the SEO conferences I love the most are things like this one.
Sascon is coming up on 17th and 18th of May which is a bit like IonSearch, but more established. Its a great way to learn some new stuff and to meet some old pro’s.
Yea! I’ve been asked to be a part of the judging panel for the European search awards. Its along the lines of the UK search awards, just for Europe.
It should be a great event and if you are doing international SEO, then its worth entering to get a gong.
Thanks Calvin Ayre possie! Nice interview of me… talking about SEO : Panda and importantly query deserves freshness. If the video doesnt show, then refresh or go to the original page here
Here are a few excerts from the article accompanying the video found here.
Here are a few thoughts on ‘query deserves freshness’ related to the video…
Essentially, big money phrases for sports betting like ‘grand national betting’ will get hit by QDF results, i.e. the incumbent affiliate sites will be swept away and news sites will be shown instead. Its going to hit sport affiliates hard and there is not much they can do, other than go for less ‘temporal’ phrases.
here is a good article on the subject
If you go to this site: trending topics, and pick a phrase, in this case ‘Volcanic ash’ you will see lots of news articles about Volcanic ash. in the past it would have been a small news block about Volcanic ash and a number of static sites going into the science behind this subject. Now its the other way around. I’ve screen grabbed the SERPS image here (hosted on Imgur)
November 17th, 2011 · 1 Comment
My ode to Steve Jobs (taken from Reddit)