Nick Garner

Search Optimisation : SEO | Online PR | Social Media

miislita and google

November 30th, 2006 · 1 Comment

Occasionally I come across stuff whicih I don’t really understand, but that I know is important… this website is one

They are academics who specialise in “Information Retrieval – Artificial Intelligence”. I have read a few of their papers and it has given me a more intuitive sense of how search engines function.

As you expect, we humans tend to anthromorphosize (we like to think machines etc have feelings) and with google there is a tendancy to think its got brains, when in fact its just a bunch of calculations giving the appearance of intelligence. This is why spmmers exist and do very well.

Anyway to conclude, this site helps get a better handle on the workings of google. A great suppliment to this, is this video presentation from google on symantec indexing:


→ 1 CommentTags: Research

MSN Search Funnel

November 30th, 2006 · No Comments

I love cool research tools, especially ones which are really insightful and free.


The MSN search funnel shows you searches a user does before and after a search for a particular keyword. Now to give this some context, I know of a company whicih charges about ??20,000 a year for their market intelligence servces and one of their big ‘sell’ points is that they can track how a user searches and what pathways they travel through – just like this great tool!

I think the major benefit of this tool is the way it can help you work out content themes i.e.

search engine optimization
seo firm
seo company
search engine marketing company

Other intersting MSN AdLab tools:

Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
Search Result Clustering Tool – clusters search results based on related topics

→ No CommentsTags: Experimental Tools

Zippy search engine

November 30th, 2006 · No Comments

Zippy search engine

It’s a meta search engine, in other words it shows aggragated search results from 6 other engines.The thing I like about it is the way it gives you a fast comparison of any given site showing backlinks , alexa traffic (relatively meaningless) and other stuff. As ever I will test it further and seei f it graduates to my list of important tools.

→ No CommentsTags: Experimental Tools

November 30th, 2006 · No Comments

I come across new search engine optimisation tools all the time and so I have created a page for tools that catch my eye, but with which I havent made up my mind with.

Keyword association

I havnt got my head around this tool yet, but as far as I can see the premise is that it looks at associated sites and keywords based on some sort of relevancy algorythm they have put together. i will investigate further!

→ No CommentsTags: Experimental Tools