I love cool research tools, especially ones which are really insightful and free.
The MSN search funnel shows you searches a user does before and after a search for a particular keyword. Now to give this some context, I know of a company whicih charges about ??20,000 a year for their market intelligence servces and one of their big ‘sell’ points is that they can track how a user searches and what pathways they travel through – just like this great tool!
I think the major benefit of this tool is the way it can help you work out content themes i.e.
search engine optimization
search engine marketing company
Other intersting MSN AdLab tools:
Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
Search Result Clustering Tool – clusters search results based on related topics