Nick Garner

I think of Seth Godin as the face of web 2.0 marketing, not because he has anything to do with Facebook or twitter, but because he has helped enlightened marketeers understand the landscape of an Internet marketing age.

What do I mean by that? Well years ago when reputable companies were spamming anyone they could with ‘helpful marketing messages’, Seth Godin wrote permission marketing, a book that helped me understand that if you are lucky enough to have an individual give you permission for you to communicate with them, then DON’T ABUSE IT! And back in 1999 there was a lot of email abuse…

Today he has moved with the times and written Tribes, a book about how anyone can start a movement and gather a tribe about them. This is so reflective of how the Internet can allow people to gather together and how leaders can emerge from nowhere, despite disparate geographical location.

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